Hospitals Profit from selling baby photos for £7.00 – Daily Mail

An interesting story from the Daily Mail, however is this outrage justified? Many departments struggle to pay for ultrasound imaging paper to store images for medico-legal reasons never mind hand images out to patients . A free for all in terms of giving out images is not an option, although giving it one image is within the capability of most unit. Many patients are happy to pay for a photo is they feel it is helping funsing small improvements in a department, but not if they see it as a further charge like car parking charges that do not benefit staff.

The solution is simple. Get rid of paper images completely. Most ultrasound machines now have a USB port that can take a memory stick. Take a memory stick to the scan and ask them to plug it into the machine and simply copy the images straigh onto your stick. Instant digital images which are much more useful in this age of social networking than ultrasound paper that fades away intime anyway. All obstetric units should also have a database wth digital archiving of their ultrasound photos. If you give consent to the hospital here is not reason why they should not email you these images?

 

So – don’t worry about getting a photo from you scan – take you own flash drive and take all the images away with you instead!

 

 

Professor Tom Bourne

Professor Tom Bourne is Adjunct Professor at Imperial College London, and Consultant Gynaecologist at Queen Charlotte's and Chelsea Hospital. He is also visiting Professor at KU Leuven, Belgium. He has extensive clinical and research experience in early pregnancy care as well as gynaecological ultrasound. He has published over 300 academic papers with an H-index of 63. He advises NICE, is trustee of the ectopic pregnancy trust, President of the UK association of early pregnancy units (AEPU) and on the board of ISUOG. He has a private practice at The Women's Ultrasound Centres at 86 Harley Street and Parkside Hospital in Wimbledon.

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About Professor Tom Bourne

Professor Tom Bourne is Adjunct Professor at Imperial College London, and Consultant Gynaecologist at Queen Charlotte's and Chelsea Hospital. He is also visiting Professor at KU Leuven, Belgium. He has extensive clinical and research experience in early pregnancy care as well as gynaecological ultrasound. He has published over 300 academic papers with an H-index of 63. He advises NICE, is trustee of the ectopic pregnancy trust, President of the UK association of early pregnancy units (AEPU) and on the board of ISUOG. He has a private practice at The Women's Ultrasound Centres at 86 Harley Street and Parkside Hospital in Wimbledon.
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